Social Media – Friend or Foe?

Essential Masterclass hosted by Dee Bell R.M. IBCLC with Lucy Webber IBCLC, created for professionals supporting families in early infancy.

Social media plays a powerful role in shaping how families understand breastfeeding – for better and for worse. From influencers and sponsored content, to professionals sharing evidence-based support, parents are navigating a crowded and often confusing online landscape.

This live session explores social media as both a friend and a foe in breastfeeding support. Through a thoughtful, evidence-informed lens, Lucy unpacks what families are exposed to online, who is shaping breastfeeding conversations, and how different voices – including influencers, IBCLCs, sleep trainers, and brands – can help or hinder informed decision-making.

The masterclass invites practitioners to critically appraise the messages families bring into clinic, consider how misinformation takes hold, and reflect on the emotional and practical impact this content can have on feeding confidence, expectations, and trust. You’ll leave better equipped to support families who arrive with strong beliefs shaped online, while maintaining professional boundaries and clinical clarity.

Ideal for Lactation Consultants, Midwives, Doulas, Health Visitors, and other Perinatal Professionals working with infants. Includes 3-month replay access, a short quiz, and a CPD certificate.