Business Branding
Business Branding
Branding is a critical aspect of launching a new business or service, as it helps both new and existing customers identify you with ease.
Your branding design should reflect the vision and values you have for your business. Focus on creating a brand that connects with your ideal clients while also standing out and clearly defining who you are. Be creative, but remember that a brand needs to “do what it says on the tin.” Otherwise, your creativity may go to waste, and before long, you might feel the need to rebrand—trust us, we speak from experience!
Brand Kit
A brand kit is a document that consolidates all of your brand identity in one place. It should include the key visual elements of your brand, such as your logo, fonts, color palette, and brand imagery. You may also include guidelines on where and how to use these brand identity elements.
Brand Kit Content
- Logo and any variations of colour or layout
- Fonts – don’t underestimate this! It’s often the glue that ties everything together and creates a very strong first impression. A good typeface can engage your audience, a bad one will drive them away!
- Colour palette – including RGB, CMYK, and Hex colour codes*
- Images – any key images that will be associated with your brand
- Brand message/slogans
- Any infographics
- Design layouts and elements for other materials such as leaflets, pdfs you produce
*Colour codes: a series of codes identifying a specific colour, used by designers and developers, there are 3 types. RGB code: used on electronic systems – TVs, computers. CMYK code: used on printed materials. Hex Codes: used on websites.
Branding/Design Software
The software we use is Canva. In our opinion, the best tool for producing and collaborating on designs, including information pdfs. You can have a free account but it has limitations, for £100 a year you can have a Canva Pro account with access to many photos and design elements that will add the wow factor to your designs. It makes changing a blank white space into something eye-catching and engaging much easier and they also provide templates to get you started. Here is a list of some items you can design in Canva (it’s definitely worthwhile having a play!):
- Instagram and Facebook posts, stories, covers, event covers
- YouTube Channel art
- LinkedIn banners
- Presentations
- Logos
- Business cards
- Invoices
- Letterheads
- Posters
- Flyers
- Brochures
- Newsletters
- Numerous personal templates for invitations, cards, resumes, postcards and many many more!
- Brand Kit – pro only*
