Business Branding
Business Branding
Branding is a critically important aspect of setting up a new business or service, it will enable your new and existing customers to identify you with ease.
Branding design should be defined by the vision and values you have for your business. Work on creating a brand that connects to your ideal clients but also stands out and clearly defines who you are. Be creative but also be mindful that a brand needs to “do what it says on the tin”, otherwise your creativity may be wasted and before long you will want to rebrand, we speak from experience!
Brand Kit
A brand kit is a document that details all of your brand identity in one place. It should contain all the important visual elements of your brand, such as your logo, font, colour palette and brand imagery. You could also include explanations on where and how to use your brand identity elements.
Brand Kit Content
- Logo and any variations of colour or layout
- Fonts – don’t underestimate this! It’s often the glue that ties everything together and creates a very strong first impression. A good typeface can engage your audience, a bad one will drive them away!
- Colour palette – including RGB, CMYK, and Hex colour codes*
- Images – any key images that will be associated with your brand
- Brand message/slogans
- Any infographics
- Design layouts and elements for other materials such as leaflets, pdfs you produce
*Colour codes: a series of codes identifying a specific colour, used by designers and developers, there are 3 types. RGB code: used on electronic systems – TVs, computers. CMYK code: used on printed materials. Hex Codes: used on websites.
Branding/Design Software
The software we use is Canva. In our opinion, the best tool for producing and collaborating on designs, including information pdfs. You can have a free account but it has limitations, for £100 a year you can have a Canva Pro account with access to many photos and design elements that will add the wow factor to your designs. It makes changing a blank white space into something eye-catching and engaging much easier and they also provide templates to get you started. Here is a list of some items you can design in Canva (it’s definitely worthwhile having a play!):
- Instagram and Facebook posts, stories, covers, event covers
- YouTube Channel art
- LinkedIn banners
- Presentations
- Logos
- Business cards
- Invoices
- Letterheads
- Posters
- Flyers
- Brochures
- Newsletters
- Numerous personal templates for invitations, cards, resumes, postcards and many many more!
- Brand Kit – pro only*
