Some parents meet the same challenges and keep going. Others, faced with identical hurdles, feel stuck and stop. The difference is often not anatomy or milk supply. It is self-efficacy — a parent’s belief that they can take effective action in the face of difficulty. This belief predicts what people attempt, how long they persist, and how they recover from setbacks.

What do UNICEF, WHO and NHS guidance really say about when newborns must be fed after birth? A clear, evidence-based look at best practice.

What do the latest UK Baby Friendly Initiative and NHS guidelines say about hand expression, early pump use, and antenatal colostrum harvesting? Dee Bell, RM, IBCLC, explains the evidence, current practice and her professional view.

Breastfeeding past six months provides vital benefits for babies and parents. Learn how misinformation can damage confidence, especially when families face feeding challenges like CMPA.

Cow’s Milk Protein Allergy (CMPA) is the most common food allergy in infants, yet it remains widely misunderstood. Its symptoms often mimic other typical infant issues, such as colic, reflux, or eczema, leading to both overdiagnosis and missed cases. While not usually seen in the very early weeks, CMPA can develop at any point in the first year. Our Masterclass, Understanding Cow’s Milk Allergy in Infants: Symptoms, Diagnosis & Supporting Families, explores this essential topic in depth.

Whether you’re an Infant Feeding Coach™, Midwife, Health Visitor, Doula, or Body Worker, you’ve likely supported families where feeding just isn’t going to plan — and often, tongue-tie is raised as a possible cause. But with so much conflicting information out there, how do we confidently support and signpost families?

Here’s a clear, practical refresher to help you better understand tongue-tie — what it is, what it isn’t, and how to recognise when a referral is appropriate.